SUSTAINABLE GROWTH THROUGH INSPIRED LEADERSHIP
Lead With Authenticity, Build With Confidence
The ability to connect and engage with your team is a learned skill. We’ll equip you to handle those uncomfortable conversations with authenticity, strengthening your influence and trust as a leader.
Our focus is on helping you build a culture where your employees thrive. A culture that draws out the passion, knowledge, and experience of your team—one where you become the employer of choice.
Clarify Your Vision, Inspire Your Team
We understand that not every leader walks in with a fully formed vision—and that’s okay. Our simple, three-step process will help uncover the vision that’s been there all along.
And if you’re someone with a more hands-on, trade background, we’ll help you identify the Three Standards you want your team to uphold. Whether it's a grand vision or clear-cut standards, these are the principles that drive team commitment and engagement.
Align, Engage, Thrive
The most brilliant business strategy will falter if your leadership isn’t aligned, and your team isn’t engaged. Let us help you bridge that gap, turning leadership alignment into growth, and employee engagement into long-term success.
Lead With Authenticity, Build With Confidence
The ability to connect and engage with your team is a learned skill. We’ll equip you to handle those uncomfortable conversations with authenticity, strengthening your influence and trust as a leader.
Our focus is on helping you build a culture where your employees thrive. A culture that draws out the passion, knowledge, and experience of your team—one where you become the employer of choice.
Clarify Your Vision, Inspire Your Team
We understand that not every leader walks in with a fully formed vision—and that’s okay. Our simple, three-step process will help uncover the vision that’s been there all along.
And if you’re someone with a more hands-on, trade background, we’ll help you identify the Three Standards you want your team to uphold. Whether it's a grand vision or clear-cut standards, these are the principles that drive team commitment and engagement.
Align, Engage, Thrive
The most brilliant business strategy will falter if your leadership isn’t aligned, and your team isn’t engaged. Let us help you bridge that gap, turning leadership alignment into growth, and employee engagement into long-term success.
The McKinnon Behavioural Profile
3%
Leadership Tools Truly Driving Transformation
- Deep Self Awareness: The McKinnon Behavioural Profile pinpoints the one key behaviour which will have the greatest positive impact, allowing leaders to focus where it matters most.
- Actionable Insights: The McKinnon Behavioural Profile offers clear, practical steps for immediate action, going beyond mere analysis.
- Tailored Coaching: The McKinnon Profile delivers personalised coaching solutions, tailored to the leader’s role, industry, and team, unlike competitors' generic feedback.
The
Others
97%
Broad, Standardised Assessments
- Generalised Assessments: Profiles often provide broad overviews of personality traits and put you in a category of leadership styles, lacking the focus needed for precise growth.
- Limited Guidance: They provide analysis but fail to provide clear steps or actionable recommendations, leaving leaders unsure of how to apply the insights.
- One-Size-Fits-All Feedback: Feedback is a general classification that doesn’t account for the leader’s unique role, industry, or team dynamics, making it less effective.
What are we fighting?
We focus on targeted leadership transformation, moving beyond the surface-level assessments of the past.
The old method, used by many competitors, relies on broad personality tests and one-size-fits-all solutions that provide vague insights and no clear direction.
These outdated approaches fail to create meaningful change because they overlook the specific behavioural shifts that can transform a leader and their team.
Our approach is different.
With the McKinnon Behavioural Profile, we identify the key behaviour that will make the biggest impact and provide tailored, actionable steps. This empowers leaders to take immediate action, resulting in stronger team alignment and business growth. We reject generic methods because they don't create self-awareness —our approach ensures leaders grow alongside their businesses.
You're Not Alone
Many leaders mistakenly believe that leadership coaching is just personality tests and generic advice that won't drive real change. Some think all programs are the same—vague and impractical—or that fixing team dysfunction will take too much time and effort. Others assume their issues can’t be solved by any assessment.
These are common misconceptions. We identify the single most impactful behavioural shift and provide tailored, actionable strategies. Our approach delivers real results—improved team alignment and business growth—without disrupting your day-to-day operations.
Many leaders mistakenly believe that leadership coaching is just personality tests and generic advice that won't drive real change. Some think all programs are the same—vague and impractical—or that fixing team dysfunction will take too much time and effort. Others assume their issues can’t be solved by any assessment.
These are common misconceptions. We identify the single most impactful behavioural shift and provide tailored, actionable strategies. Our approach delivers real results—improved team alignment and business growth—without disrupting your day-to-day operations.
25+
Years of experience
1000+
Leaders Coached
80%
Boost in productivity
95%
Client retention rate
What We Stand For
Our mission is to empower leaders to unlock their full potential and transform their teams into high-performing, cohesive units. We believe that true business growth starts with personal leadership transformation, and we are dedicated to helping leaders make impactful behavioural changes that drive lasting results. Through the McKinnon Behavioural Profile and our tailored coaching programs, we aim to create self-aware, dynamic leaders who inspire their teams and foster a culture of accountability and collaboration.
What sets us apart is our targeted, results-driven approach. Unlike generic leadership programs, we focus on identifying the single most powerful behavioural shift that will have the greatest impact on both the leader and the business. Our solutions are personalized to fit each leader’s unique role, industry, and team dynamics, ensuring practical and actionable steps that drive real change. We’re not just offering coaching; we’re providing a roadmap for sustainable growth and success.
I BELIEVE SUCCESS
IS POSSIBLE
YES, EVEN FOR YOU!
YES, EVEN FOR YOU!
- Business leaders, executives, and team managers seeking to improve team performance
- Mid-to-large-sized business decision-makers facing team conflict or inefficiency.
- Leaders committed to personal transformation for business growth.
- Professionals ready to invest in long-term team and leadership success.
